OUTREACH
European distribution and outreach
A digital offer available on multiple devices
a responsive
website
(arte.tv)
an app
for
smart TV
an app
for smartphone
and tablet
conversational
and video
streaming platforms
A powerful multi-channel strategy
• Daily publications on social media, building on ARTE’s community of 17 million fans and followers (Dec 2020)
• Reaching out to new users on the platforms YouTube and Quora; preparing the launch on Reddit
• Promoting a European catalogue on Amazon FireTV, Google and Sony
• Adapting digital marketing campaigns to the target audiences
• Broadcast and pre-roll campaigns promoting ARTE in 6 languages
• Weekly newsletters in English, Spanish, Polish and Italian and regular push notifications on programme highlights.
Time to question
A global survey
Time to question is a participative project on climate urgency and a generation ready to act on pressing social and environmental issues. The project began with a large-scale multilingual survey and came to a close in November 2020 with 6 exceptional documentaries being broadcast on ARTE.tv. Time To Question allowed more than 400,000 participants from all over the world to answer the 133 questions on ecology, ethics and behaviour.
Going digital hand in hand with major European documentary festivals
KRAKOW FILM FESTIVAL
Poland
DOCS BARCELONA
Spain
FESTIVAL DEI DIRITTI UMANI
Italy
TIFF
Romania
Extensive coverage of ARTE’s multilingual catalogue in Europe’s main media titles
