AUDIENCES
Widening reach of ARTE's programmes in 6 languages
MILLION
video views per month on the ARTE player during phase 5 for the programmes available in 6 languages, of which 17% were in the new languages
Growth for the new languages
More than
MILLION
video views per month third party platforms included in Phase 5
Average monthly video views in the new languages on the ARTE player and third party platforms
Access to the European catalogue by device
Breakdown of the new languages on the ARTE player
Diverse audience preferences
Our audience is interested in a wide range of topics as shows the top 3 of the new subtitled content.
- Haiti: An Island Adrift – ARTE Reportage – Politics & Society
- Melania Trump – The Mysterious First Lady – Politics & Society
- Re: Coronavirus in Sweden – Politics & Society
- Into the Abyss – Sciences
- 17th October 1961, A Colonial Massacre – History
- The Real House of Horrors – Gymnastics – Culture
- Coronavirus: The Beijing Quarantine Diaries – ARTE Reportage – Politics & Society
- Coronavirus Symptoms – Xenius Confined – Sciences
- For or Against the Vistula Canal? – Politics & Society
- All Nipples are Not Equal – Culture
- Melania Trump – The Mysterious First Lady – Politics & Society
- Coronavirus: The Beijing Quarantine Diaries – ARTE Reportage – Politics & Society
- USA: Homeless Students in California – ARTE Reportage – Politics & Society
- The Dream of Henri Rousseau – 360VR – Culture
- The Rise of Graffiti (6/10) – Culture
* per number of video views
Consolidation in the target countries
27.4
MILLION
online video views per month in 2020 worldwide excluding France and Germany, third party platforms included.
This represents
20%
of ARTE’s total video views.
ARTE in English
is ARTE’s pan-European and international catalogue of programmes: 12% of its audience is based in the UK, 13% in Germany, 9% in France, 5% in the Netherlands, 3% in Romania. Some video views (4%) also came from the United States.
ARTE en español
was mainly viewed in Spain (75%), but it also found an audience in Spanish-speaking countries and communities in the Americas.
ARTE po polsku
had its main audience in Poland, where it recorded over 90% of views. The rest was divided between Polish diaspora countries, such as Germany, the US, the UK and France.
As for ARTE in italiano, the main audience was in Italy (around 90%), the rest of the video views was divided between European countries with a strong Italian-speaking minority: France, Germany and Switzerland.
